-News Direct- Tim Hortons® U.S. is excited to announce changes to the Tims Rewards loyalty program that give guests the ability to earn more points faster and make every dollar of their purchase count.
Starting Wednesday, Tims Rewards members will earn 10 points for every $1 spent on eligible transactions. The previous Tims Rewards program was visit-based and guests earned the same number of points per eligible transaction - whether they made a 50 cent purchase or bought beverages and donuts for the whole family. In the new program, points are earned on every $0.10-for example, a Tims Rewards member who spends $6.36 will earn 64 Tims Rewards points, where previously they would have earned 10 points.
"Tims Rewards members tell us they love earning and redeeming points for our most popular Tims products. At the same time, our guests have also shared that they want to earn more points, especially when they spend more," said Allison Matheson, Senior Director of Digital and Loyalty, Tim Hortons US.
"We're excited that the new Tims Rewards allows members to earn points based on their spend, giving them flexibility to earn more rewards faster."
One of the most common orders among Tim Hortons U.S. guests is a coffee and a bacon-and-egg hot breakfast sandwich. Under the new Tims Rewards program, guests who purchase that order on every visit will be able to redeem for a free coffee sooner* compared to the terms of the previous program.
On Wednesday, each Tim Rewards point in a guest's account will be converted to six points as part of the new Tims Rewards loyalty program. For more information on the US Tims Rewards Program, please visit https://www.timhortons.com/new-timsrewards.
* Based on US recommended pricing.
About TIM HORTONS®
Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com.
Alison Brod Marketing + Communications
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