Tue, 27 Sep 2022

-News Direct- Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, today announced that it has been selected as winner of the "Best Overall Marketing Analytics Solution" award in the fifth annual MarTech Breakthrough Awards. The program is conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today. Goodway Group has previously won two MarTech Breakthrough awards - "Best Data Visualization Solution" in 2020 and "Best Predictive Analytics Solution" in 2021.

Goodway Group's analytics solution consists of Audience Design 2.0, which harnesses the power of first, second and third-party data to create custom targeting strategies to reach the right audience with the right message at the right time. The company's data sources develop unique audiences for clients, including customer personas, propensity models, look-alike models, offline models, retargeting strategies and suppression models.

"It's an honor to receive just one MarTech Breakthrough award, but this being our third is incredibly special. We believe that our marketing analytics platform solves the modern-day marketer's challenges by leveraging technology to create scaled efficiency that empowers human talent," said Jay Friedman, President at Goodway Group. "The complex technology has been intentionally built to deliver sophisticated targeting, efficient buying and advanced measurement for our clients. We will continue to improve the product to greatly enhance our client experience."

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,950 nominations from over 18 different countries.

"In today's digital media landscape options are nearly endless. Being able to truly harness data to analyze the success or failure of campaigns is a crucial component marketers can't afford to be without," said James Johnson, Managing Director at MarTech Breakthrough. "Goodway Group is able to deliver advanced media strategy to meet the needs of any brand marketer through the breakthrough Audience Design 2.0 data source, and we are thrilled to recognize the agency once again this year - this time for 'Best Overall Marketing Analytics Solution.'"

Passport One™, a new addition to Audience Design, is Goodway's access to a database that identifies a marketer's customers, enhances existing first-party data and creates new opportunities for closed-loop measurement.

RealValue is an algorithmic suite that applies optimizations to amplify what's working and eliminate what's not. The suite uses machine learning to drive unmatched media performance through predictive modeling and impression evaluation, geographic insights and linear touch attribution. RealValue optimizes campaigns based on multiple dimensions while also protecting them from quality assurance issues.

Additionally, Campaign Engine centralizes multi-platform, cross-channel campaigns and automates repetitive tasks. Campaign Engine works across multiple DSPs and paid search, social and programmatic.

With Insights, Goodway Group account teams are empowered to harness data with the intent of crafting compelling, impactful stories for clients. It democratizes log-level data, making it a seamless process to generate actionable insights at scale.

Lastly, SmartGuard protects campaigns from costly quality assurance issues, combats fraud and ensures brand safety. SmartGuard continually monitors campaigns with real-time alerts.

About Goodway Group

Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital.

About MarTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.

Contact Details

Kite Hill PR for Goodway Group

Patrice Gamble

goodway@kitehillpr.com

Company Website

https://www.goodwaygroup.com/

View source version on newsdirect.com: https://newsdirect.com/news/goodway-group-recognized-for-marketing-analytics-innovation-in-5th-annual-martech-breakthrough-awards-program-779098017

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